Senior Website and Digital Officer

INTRODUCTION TO GIRLS NOT BRIDES

Girls Not Brides is the only global organisation uniquely focused on creating and sustaining a worldwide movement to end child, early and forced marriage and unions (CEFMU) and ensuring that this movement leads to tangible change for the girls at risk or affected by the practice. We are a network of more than 1,400 civil society organisations in over 100 countries working in partnership to end child marriage.

Our vision is a world without child marriage where girls and women enjoy equal status with boys and men and can achieve their full potential in all aspects of their lives. Our vision challenges deeply embedded social norms that harm the lives of girls, women, and their communities.

INTRODUCTION TO THE ROLE

Girls Not Brides is seeking an experienced digital communications professional to manage the Girls Not Brides website in English, French and Spanish, including website development, maintenance, continuous improvement planning, infrastructure, architecture, and user journey.

You will be responsible for implementing a website improvement project and a new members area. This role will also be responsible for developing and producing performance data, evaluation, and reporting across our digital channels.

We are looking for someone who has a passion for managing websites, using data to improve performance and engagement, and using digital platforms to drive movements. The successful applicant will support across our digital channels. This role sits in the Communications Team and reports to the Communications Manager. You will work closely with external website developers to deliver a website that showcases Girls Not Brides and our role as the global movement to end child marriage.

Job location

London, UK (hybrid with up to three days on site). Includes international travel.

Accountable to

Communications Manager

Salary range

£38,250 rising on an annual incremental basis. Girls Not Brides also offers a generous 10% pension.

Contract

This is a permanent full-time role. The successful candidate must have the right to work in the United Kingdom at the time of submitting the application.

KEY RESPONSIBILITIES

Girls Not Brides website (70%)

– Lead the development and implementation of the website improvement strategy and project plan, with support from the Communications Manager.
– Recommend and manage changes to the website architecture, front-end design, features, integrations, and user-journey improvements.
– Manage the day-to-day of activity of Girls Not Brides website, including uploading content in three languages (English, French and Spanish), optimising content for web, updating static pages when needed, and recommending updates and upgrades to the Content Management Systems (CMS).
– Responsible for managing website projects, including the upgrade, update and support and maintenance pipeline, as well as larger-scale changes to website functionality and architecture, managing external contractors to produce the work required on time and within budget.
– Research and implementing best-practices for search engine optimisation (SEO) across website copy and architecture.
– Produce and manage a clear, well-documented approach to web analytics, producing regular reports, monitoring user behaviour and website traffic, carrying out benchmarking, identifying KPIs and providing actionable insights.
– Support content writing for the website, including writing website copy and blog posts.
– Collaborate with the Learning Team in development of knowledge and learning hub.
– Collaborate with the Member Engagement Team to improve member journey and offering.

Digital channel evaluation and reporting (20%)

– Set-up, maintain, and manage website analytics using the Google suite.
– Monitor and evaluate website success, including functionality, engagement, and traffic, producing regular reports, and providing recommendations.
– Monitor and evaluate the success of other digital channels, including social media and email marketing, producing regular reports, and providing recommendations.
– Monitor, evaluate and improve compliance of the website, including GDPR and accessibility best practices.

Digital communications support (10%)

– Lead communications digital knowledge management activity, including internal file systems, and asset management.
– Manage the email pipeline and support email marketing, including copywriting and content generation for regular newsletters, making recommendations to improve engagement.
– Make recommendations for our digital tools, ensuring they are fit for purpose and follow the latest trends and best practice.
– Support digital storytelling, digital content writing, and social media campaigns as required.

Wider Organisational Responsibilities

– Commit to the mission and vision of Girls Not Brides, putting these at the forefront of all planning, work and actions.
– Uphold the core values of Girls Not Brides in all areas of work and interactions with colleagues, members, partners, and other stakeholders.
– Comply with Girls Not Brides’ policies and processes, with note for safeguarding, diversity and inclusion, the code of conduct and data protection.
– Ensure that internal databases and monitoring information are kept fully up to date.
– Commit to ongoing personal development and learning.
– Fulfil any other reasonable requests for the advancement of Girls Not Brides.

PERSON SPECIFICATION

Essential experience

– Significant professional experience in a similar level role, ideally in the not-for-profit sector, an international/intergovernmental organisation, a social movement, research centre, or social enterprise.
– Significant professional experience in developing and implementing website improvement strategies and coordinating large website development project plans.
– Significant professional experience in website management, including planning, implementing, monitoring, and upgrading content, architecture, and features.
– Significant professional experience in developing and implementing evaluation and reporting for website, email marketing and social media channels.
– Experience in managing complex projects and workflows.
– Experience in applying best practices in Search Engine Optimisation (SEO).
– Experience in writing and developing content for websites.
– Experience in liaising with and managing external contractors, particularly website developers.
– Experience of working across other digital channels, including email, social media and other digital storytelling platforms.

Essential skills and knowledge

– Expert knowledge of using content management systems (CMS) to manage websites, ideally with experience of using Wagtail.
– Expert understanding of the Google Suite for website analysis, including Google Analytics, Google Tag Manager and Google Looker Studio.
– Understanding of website wireframing and design software, ideally Figma.
– Skilled at using third-party social media and email marketing analytics tools to generate reports and insights.
– Knowledge of relevant regulations for website compliance, including GDPR and data protection, and accessibility best practices for website.
– Knowledge of Search Engine Optimisation (SEO) best practices, and skilled use of tools to support data generation and implementation.
– Excellent problem-solving and troubleshooting skills.
– Excellent organisation skills.
– Excellent attention to detail.
– Highly developed cultural awareness and ability to work well in an international environment with people from diverse backgrounds and cultures.

Essential values and attributes

– Strong commitment to the mission and values of Girls Not Brides and our vision in relation to addressing child marriage and gender justice.
– Team player spirit, proactive and able to confidently take initiative and make appropriate decisions.
– Willingness to work flexibly and regularly travel internationally, as necessary.

Desirable

– Understanding of and experience using Adobe Creative Suite
– Able to speak a second language, ideally French, Spanish, or Portuguese.
– Understanding of HTML and CSS

Safeguarding

Girls Not Brides is committed to safeguarding all children, young people, and adults at risk with whom our staff and representatives work and interface. Any employment with Girls Not Brides may be subject to the satisfactory completion of a background check and a criminal records check, which can include but is not limited to: an overseas police record check, a Disclosure and Barring Service Check (for those based in the UK) or an International Criminal Record Check (if applicable).

Programme Marketing Manager

The Cherie Blair Foundation for Women is looking for an experienced and results-driven marketing professional with great know-how in marketing opportunities and managing agencies, and a commitment to women’s economic empowerment to join our team as Programme Marketing Manager for 12 months.

Please note, applications without a covering letter will not be considered. All applicants must have the full legal right to work in the UK as the Foundation does not offer sponsorship at this time.

General information:

Job title: Programme Marketing Manager
Location: London based, hybrid working
Start date: Mid to end of June dependent on notice period required
Contract: Temporary – 12 months
Hours: Part time: 21 hours per week, ideally over 4 or 5 days but 3 days considered. Working hours to fall between 08:00 and 18:00, Mon-Fri.

About the role

Becoming the Programme Marketing Manager at the Cherie Blair Foundation for Women is a fantastic opportunity to help drive progress for women entrepreneurs in low and middle income countries by engaging more people in our work.

The key purpose of this role is to effectively market our programmes to participants – chiefly our HerVenture business skills microlearning app and our sector-leading Mentoring Women in Business programme.

This will span three main projects:

• to successfully manage a marketing agency to effectively market the HerVenture app to women in South Africa (as part of a fixed-term project with active marketing ongoing until Mar ‘25);
• to successfully manage the same marketing agency to promote the app in Nigeria (as part of a separate fixed-term project with active marketing ongoing until Dec ‘24); and
• to effectively promote the opportunity to become a mentor to a woman entrepreneur through our Mentoring Women in Business programme to paying professionals worldwide. Your objective will be to secure 18+ paid mentors for the Nov ’24 programme intake and 20+ for the May ’25 intake.

Following the completion of the two HerVenture marketing projects, you will also lead other programme marketing initiatives in 2025. These will be determined in late 2024.

Following the May ’25 Mentoring intake you will deliver a strategy, harnessing your learning and analysis to outline an approach for marketing the programme to paying mentors in future.

You will also be called on to support other forms of programme marketing on an ad hoc basis, for example advising on development of corporate pitch decks, or co-designing materials for fundraising events.

This position reports directly to the Head of Communications and Marketing, however this is a highly collaborative role and you will also work closely with the Entrepreneurship programmes team and the Programme Funding team to develop and deliver plans and manage projects.

Our ideal candidate will be a knowledgeable and motivated marketer with experience in ‘selling’ professional development / online volunteering opportunities, and in managing agencies and contractors to deliver on fixed projects as aligned to good marketing practices. You should be highly organised and goals-driven, with a collaborative approach, a growth-oriented mindset, and a strong desire to harness the power of marketing to support women’s economic empowerment.

We are open to applications from consultants.

For full information on this role, please download the job pack via our website.

What the Foundation can offer you

• A fantastic package of 28 days of annual leave (which includes three that must be taken during the festive break).
• An organisation that values you. As a smaller organisation, we value everyone’s individual perspective and voice and all team members are able to contribute to our strategic planning.
• Professional development, with career growth built into each staff member’s annual plan and a wide range of skills-building and learning opportunities provided. Each staff member has an annual £1,000 training budget.
• A positive, supportive and collaborative culture and leadership style. We encourage teamwork and open and honest communication, while maintaining a friendly and relaxed atmosphere where everyone can thrive.
• A focus on personal wellbeing and happiness, with regular team-building activities and line manager meetings that as well as your personal wellbeing.

About the Foundation

The Cherie Blair Foundation for Women exists to create a future where women everywhere enjoy equal economic opportunities so they can thrive. Together with partners around the world, we work with women in low and middle income countries so they can start, sustain and grow successful enterprises. We collaborate to create fairer business environments so women are not constrained by gendered barriers and can reach their potential on their terms.

Since 2008, our training and mentoring services have supported more than 250,000 women to build successful micro, small and medium enterprises in over 100 countries. By blending insights from research, strong partnerships and pioneering technology we open doors for women entrepreneurs to skills, confidence, networks, finance and markets. We press for change to stop millions of women being held back from having the choice and opportunity to thrive.

Our gender transformative approach means women can achieve their own economic objectives. They create a better future for themselves, their families, and their communities. They contribute to thriving, fair economies, and global economic justice.

To find out more about our work, you can read our latest annual report here, and read our 2023-2026 organisational strategy ‘Ready for Business’ here.

To apply, please download the job pack and send us the following:

• Covering letter addressing relevant experience for the role (one A4 page maximum). When writing your cover letter, please refer to the job description, focussing on the essential and desirable criteria.
• Current CV (two A4 pages maximum).

All applicants should have the legal right to work in the UK prior to applying.

Please send your application, or any questions you might have, by 11:59 BST, Tuesday 14 May.

First round interviews will be held on 22 and 23 May.

The Foundation is an equal opportunity employer and actively encourages candidates of all backgrounds to apply for this position. Please let us know if you have any access requirements that you would like us to be aware of during this process.

Due to the large number of applications we receive, please note that you will only be contacted should we wish to invite you to interview.

Thank you for your interest in the Cherie Blair Foundation for Women. We look forward to receiving your application.